Account-Based Marketing
We Offer a Multi-Touch ABM Solution that Communicates with Individual Prospects or Customer Accounts as Markets of One
This is a focused growth strategy in which Marketing and Sales teams collaborate and share strategy and then coordinate account-based experiences together as one revenue team with the same agreed-upon goals. We also develop and execute inbound and outbound channels to collectively engage with specific targets that are considered a good fit for the products/services sold by the brand.
With this 4-Step Approach, CBX Marketing Multi-touch ABM Solution Ensures That You:
Build
A clear understanding of your target accounts
Navigate
Each company’s unique org chart
Map
Relationships among stakeholders
Gather
The insights you need to segment and personalize
Scale
Your ABM program to target more high-value accounts
Prioritize
And manage opportunities better
1. Identify
We help you focus on high-value accounts by identifying target companies with the highest potential of turning into your customers.
2. Expand
We then help you gain an in-depth understanding of each target account by building complete profiles of the individuals involved in the decision making process.
3. Engage
We then help you gain an in-depth understanding of each target account by building complete profiles of the individuals involved in the decision making process.
4. Convert
We go beyond initiating contact with stakeholders. We nurture and follow up each interested prospect in order to help them move into the next stages in the buying process.